There’s nothing more important than banking with total clarity. Finch is the first bank that changes your relationship with banking for good by helping you make sense of your money. So you can bank, spend, and save clearly—all in one place. Finch’s identity and experience were inspired by the bird the product is named after, everything from using a finch’s beak to visualize fundamental interactions and emphasize important information—to using the twigs of a bird’s nest as a metaphor for quantity, progress, and a building block for messages and icons.
Team: Mike Rigby, Christian Butte, Jennifer Vano, Elliott Burford, Yumi Nakamura, Yasmin Malki, R/GA
