Blas Madera
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Moods
ContactInstagramBehanceLinkedin
Moods
Based in NYC,
Blas is a
designer & Art Director
developing
360° Brand Experiences.
Based in NYC, Blas is a designer & art director developing 360° Brand Experiences.
He has created work for some of the world's most recognizable brands—from campaigns to digital products to physical packaging. Blas has worked at renowned agencies and studios including Mother, R/GA, Red Antler, and Ogilvy.

Creative Services: Identity Design, Art Direction, Concept Development, Packaging Design, Product Design
MOods
Client ⬎
Year ⬎
Client ⬎
Year ⬎
Role ⬎
IBM Watson
2020
Art Direction
IBM Watson
Art Direction
You don’t need luck. You just need Watson.

Lucky bobbleheads. Trusty (crusty) socks. Go-to team names. Fantasy Football fans sure have some weird superstitions. But with IBM Watson in the ESPN Fantasy app, they can get the help they need all season long—without depending on those not-so-lucky charms. With the help of legendary NFL wide receiver Larry Fitzgerald, my partner Andy Green and I developed and shot the concept, scripts, and digital extensions for this campaign that stretched across TV, social media, and radio. Final deliverables included a set of three main :30s and :15s TVCs, short social videos starring Larry “retiring” real fan superstitions, and special digital experiences that made “formerly lucky” superstitions the stars of the show. All made while working from home in our pajamas.

More to be added as it goes live.

Team: Jon Wagner, Andy Green, Terri Timely, Artjail, Ogilvy
Workhorse
2020
Identity
Art Direction
Workhorse
2020
Identity
Art Direction
Just like demolition itself, the brand reshapes the old to make way for something new. Our visual system pulls complementary high-vis colors from the world of demolition and uses an illustration style inspired by the Golden Age of animation to create a surreal world that brings joy to demolition projects of any size. Similarly, our voice puts a modern twist on old-school campiness and cadence to make every line a happy one. All to create a brand that celebrates the people—and attitude—that make Workhorse so delightful. Whatever your project, whatever the size, whatever it takes—Workhorse is “Happy to demolish that.” The delightful moments of destruction, dirt, and debris that make every project a blast… literally.

Team: Andy Green, Freelance
Cove
2018
Identity
Art Direction
Packaging
cove
2018
Identity
Art Direction
Packaging
Cove, a brand designed around a feeling of relaxation and ease to provide migraine sufferers with a much-needed sense of relief and control.

Team: Neal Gallagher, Red Antler
SXM
2018
Identity
Art Direction
SXM
2018
Identity
Art Direction
SiriusXM has a breadth and depth of content unlike anything else out there, so we created a brand to guide listeners new and old to precisely what they want to hear. SXM creates unique content and passionate personalities and speaking with an always-on, in-the-moment voice; we're transforming a brand from an outdated access point to a culture-shaping platform.

Coming Soon.

Team: Cesar Marchetti, Augustus Cook, Corey Lewis, Andy Green, Bernise Wong, Kayla Watson, R/GA
bubly
2017
Identity
Art Direction
Packaging
bubly
2017
Identity
Art Direction
Packaging
We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset—Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. Meet bubly. Sparkling water that’s all about personality.
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Team: Mike Rigby, Antonio Moton, Jennifer Vano, Augustus Cook, Corey Lewis, Andy Green, R/GA
Juice
2016
Identity
Art Direction
Experience
Packaging
Juice
2016
Identity
Art Direction
Experience
Packaging
It started with a simple question: You can pay for minutes as you use them—why can't you do the same for data? Juice on Verizon, the first wireless service where you get all the data you need, but only pay for what you use. Juice let's people live their lives, put the customer in total control, and reward them in the process. The juice is the fuel for your life.
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Team: Mike Rigby, Christian Butte, Jennifer Vano, Augustus Cook, Andy Green, R/GA
Google CP
2015
Identity
Art Direction
Google gcp
2015
Identity
Art Direction
Google came to us with one goal—to connect Google Cloud Platform “Audacious Creators” with the support of powerful brand design. The developers view coding as their creative expression. They feel artistic in how they solve problems and craft elegant solutions. They are passionate and idealistic, but still pragmatic. They want to Build What’s Next.
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Team: Mike Rigby, Jennifer Vano, Elliott Burford, Yumi Nakamura, Yasmin Malki, R/GA
Finch
2014
Identity
Experience
Finch
2014
Identity
Experience
There’s nothing more important than banking with total clarity. Finch is the first bank that changes your relationship with banking for good by helping you make sense of your money. So you can bank, spend, and save clearly—all in one place. Finch’s identity and experience were inspired by the bird the product is named after, everything from using a finch’s beak to visualize fundamental interactions and emphasize important information—to using the twigs of a bird’s nest as a metaphor for quantity, progress, and a building block for messages and icons.

Team: Mike Rigby, Christian Butte, Jennifer Vano, Elliott Burford, Yumi Nakamura, Yasmin Malki, R/GA
Select Clients: Nike, Google, Verizon, SiriusXM, IBM, Girl Scouts, Pepsi, Samsung
Awards and Recognition: Webby Awards, Young Lions Award—Gold, Graphis New Talent
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All projects were commission and agency-based projects. ©2020.