Just like demolition itself, the brand reshapes the old to make way for something new. Our visual system pulls complementary high-vis colors from the world of demolition and uses an illustration style inspired by the Golden Age of animation to create a surreal world that brings joy to demolition projects of any size.
Similarly, our voice puts a modern twist on old-school campiness and cadence to make every line a happy one. All to create a brand that celebrates the people—and attitude—that make Workhorse so delightful. Whatever your project, whatever the size, whatever it takes—Workhorse is “Happy to demolish that.”
The delightful moments of destruction, dirt, and debris that make every project a blast… literally.
Role: Creative Direction, Design, and Illustration
Team: Andy Green, Freelance