We were asked to capture Millennials with an emotionally relevant brand that is grounded in fun and playful positivity. So we targeted a mindset—Generation Play. These are people constantly living life in a perpetual state of play–people who can balance real-world stress by seeking positivity and humor in everyday life. Meet bubly. Sparkling water that’s all about personality.

Role: Design, Illustration, and Concept Development

Team: Mike Rigby, Antonio Moton, Jennifer Vano, Augustus Cook, Corey Lewis, Andy Green, R/GA