Welcome to the Era of Athletic Intelligence.

Born from a shared spirit of innovation, Oakley and Meta introduce a new generation of AI-powered performance eyewear. Designed for sport and built for movement, these glasses fuse Oakley’s athletic edge with Meta AI to deliver a versatile, hands-free wearable experience.

Led concept and execution of Oakley Meta’s core assets, establishing the cinematic performance world and scalable creative system across film, digital, and retail.

More to come.

Team: Huy Tran, Andy Green, Kay Gautraud, Sarah Kirchner, Patrick McCabe, Sheila Suaya, Daniel Ilic, Robbin Ingvarsson, Jorge Calleja Acuna, Pilar Peace

Photographer: Carlos Serrao, Gabe L’heureux, Garrett Highhouse
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Agency & Production: Carousel

Animation: BuildersClub